CONTACT INFORMATION
Businesses interested in advertising with it's all about kc KIDS should contact our offices by sending an e-mail to: advertising@itsallaboutkckids.com or call 816-444-9807 to talk with a representative about sponsorship/advertising opportunities, rate information and on-line marketing suited to your business needs.

GENERAL INFORMATION
it's all about kc KIDS (IAAKCK) is owned and operated by VSquared Productions, Inc. (VSP) a network of businesses and websites providing the "inside scoop" on those less obvious and sometimes obvious resources and ideas of interest to women in Kansas City and surrounding areas. VSP is a privately held Missouri based corporation and is operated by experienced business professionals with proven career success in marketing, media and advertising within Fortune 100 companies, television media and small to mid-size businesses.

MARKETING OBJECTIVES
The key marketing objectives of the IAAKCK are to provide area businesses the following: 1) a way to maximize and leverage the sales/marketing opportunities available on the Internet by promoting those products, services or resources that are of interest to women 2) a return on investment by receiving qualified business leads and 3) a more level playing field for businesses that may not have the resources to conduct multi-faceted marketing or manage the variety of marketing channels available today.

TARGET MARKETS
Like all marketing programs, the effectiveness still lies in reaching targeted customers. Research supports the fact that women are the primary decision makers in most households regarding kids, home and personal matters. IAAKCK primarily targets women 25 years of age and up.

MEASURED RESPONSE
The IAAKCK website is driven by measured response, not just hits or visits to the site. It focuses on driving specific consumer leads to the business advertiser and can measure each program's effectiveness. IAAKCK can customize an advertising and marketing program to fit most businesses – small or large.

MARKETING EFFORTS
Multiple marketing and promotional efforts are done to drive new and repeat users to the IAAKCK website. Besides registering all of our websites with many on-line browsing instruments, additional marketing efforts include: print advertising, media promotion, printed information distribution, periodic direct mail and targeted events or sponsorships. IAAKCK is always evolving. With periodic updates, addition of new businesses and our continued marketing efforts, we hope IAAKCK will become like a new best friend for users who want the "inside scoop" on area resources and ideas for kids and families. For our business partners, who want a new marketing venue to generate leads and target new and repeat customers – we hope IAAKCK will be a part of their marketing mix.